![]() ![]() DJ Shadow and DJ Yoda are a case in point, touted as figureheads of their own chosen arenas. And while this particular hip hop subgenre broke from the underground post-2000, seldom have their peers chosen to forcibly propel themselves beyond more secular slices of the mainstream. C2C – formerly known as Coups2Cross – have definitely decided it’s high time they were let in on the popular music party.īut they follow a long line of turntablists attempting to break larger circles. A hint of cheekiness and a nod to Harajuku styling on the cover girls leaves the door ajar on the bombast and flirtatiousness within. Speaking of natty packaging, various, niftily placed fancy dress items and props are all that stands between the album cover and immodesty. Like these artists, they make ideal MTV fodder, but like the former two of these three, there’s substance beyond the natty packaging. Their material screams ‘household name’ – from the catchy hooks and beats to the inventive, well-packaged videos – threatening to hit with the force of Mint Royale’s Singin’ In The Rain, Fatboy Slim’s Praise You, or OK Go’s eponymous treadmills. In Tetra, 20SYL, Pfel, Atom and Greem have a bold and emphatic statement, making them ripe for global consumption. ![]() Comprised of four members with impenetrable monikers that could rival the pioneers of the ’90s, their trophy cabinet has healthy looking shelves filled with renowned DJ championship titles. C2C fit the definition of a hugely successful turntablist crew. ![]()
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